G2 alternative for startups that do not have reviews yet
G2 is where B2B buyers compare established software, and it ranks products on customer reviews and market presence. A product that launched last month has neither. Noonlaunch gives a new product a launch week, votes and a dofollow link from day one, so you are visible now and ready for G2 once customers can review you.
From submitting to being seen, step by step
- 1 Claim a free profile A basic listing, with no custom button linking to your site.
- 2 Collect 20 reviews averaging 4 stars That earns the first badge, Users Love Us.
- 3 Build market presence Grid placement also weighs employees, web traffic and years in business.
- 1 Launch this week Free, or $11 to skip the queue. No reviews needed.
- 2 Collect votes all week The top 3 free launches win the week's badge.
- 3 Keep your page A permanent product page with a dofollow link to your site.
Noonlaunch vs G2, in short
Noonlaunch and G2 do different jobs. G2 is a B2B software review marketplace: buyers compare products through verified reviews, and rankings come from review satisfaction and market presence. Noonlaunch is a weekly launch board for new products: every approved launch gets a week of votes and a permanent page with a dofollow link. Most startups use Noonlaunch first and G2 once they have customers to review them.
- Built for
- G2: Buyers comparing established B2B software
- Noonlaunch: Launching new products to founders and makers
- What makes you visible
- G2: Customer reviews, then market presence
- Noonlaunch: An approved launch
- Cost
- G2: Free basic profile, Starter from $299 a month
- Noonlaunch: Free, or $11 once
- First recognition
- G2: Users Love Us, after 20 reviews averaging 4 stars
- Noonlaunch: Weekly top 3 badge, from votes in launch week
Why founders move from G2 to Noonlaunch
G2 is not the wrong choice, it is usually the wrong first choice. The problems below are about timing, not quality.
On G2: A product with no customers has nothing for G2 to rank, because visibility comes from reviews.
On Noonlaunch: A new product gets a full launch week on day one, with no reviews needed.
On G2: The first badge, Users Love Us, needs 20 reviews with an average of 4 stars.
On Noonlaunch: The weekly top 3 badge is decided by votes during your launch week.
On G2: Grid placement weighs market presence, including employee count, web traffic and years in business, which favours established vendors.
On Noonlaunch: Every approved launch gets the same week on the board, whatever your size or age.
On G2: Custom buttons linking to your site start with Starter, at $299 a month or $2,999 a year in year one.
On Noonlaunch: Every approved free launch links to your site, dofollow while our badge is live. Premium is $11 once.
Get your launch ready before you submit with the free Startup Tagline Generator, Launch Post Copy Generator and OG Image Generator.
What G2 does well
For B2B software with real customers, G2 is one of the most valuable places to be. Here is where it wins.
- Buyer intent at scale: G2 reports more than 100 million software buyers and over 3 million reviews.
- Trust: verified reviews carry weight with buyers, and increasingly with AI answers that cite them.
- Rankings cannot be bought. G2 says its Grid is not pay-to-play, and ads are sold separately.
- The basic profile and review collection are free, so claiming your page costs nothing.
Which one should you use?
Usually both. Here is how to tell which matters more for your launch.
Pick G2 when
- You sell B2B software and have customers ready to review you.
- Buyers in your market shortlist vendors on G2.
- You can budget for a paid plan once reviews bring in buyers.
Pick Noonlaunch when
- You launched recently and do not have reviews yet.
- You want visibility and a dofollow link this week.
- You want to launch for free, or for $11 once.
A launch plan that uses both
- Step 1 Launch on Noonlaunch now. Get a week of votes, early users and a dofollow link, free or $11 to skip the queue.
- Step 2 Claim your free G2 profile. Ask your first customers for reviews. Twenty averaging 4 stars earns the Users Love Us badge.
- Step 3 Upgrade on G2 when reviews bring buyers. Paid plans add custom buttons, review campaigns and buyer insights.
Digital Footprint sets up your G2 profile, along with 37 other platforms such as AlternativeTo, Trustpilot and Crunchbase, so they are ready when your first reviews come in.
See Digital FootprintNoonlaunch vs G2: full feature comparison
Pricing, how a launch works, what the listing does for you afterwards, and support, as of September 2026.
What it costs to launch on Noonlaunch
Free to launch. Premium is a one-time $11 per product, with no subscription and nothing to renew.
See every planFree
$0- Joins the weekly launch queue
- Permanent product page
- Competes for the weekly top 3 badge
- Needs one line of badge HTML on your site
Premium
$11 once- Skips the queue
- Top of the board for several days
- Permanent product page, no badge needed
- List of 200+ launch directories
Other G2 alternatives worth adding
The strongest launch plans stack two to five platforms with different audiences. These pair well with a Noonlaunch week.
- SaaSHub Free, or $99 a month featured A software alternatives directory for buyers comparing tools
- Product Hunt Free The biggest one-day audience, if you can get Featured
- BetaList Paid only Pre-launch products collecting early signups
- TinyLaunch Free, or $39 Premium A weekly launch board with top 3 badges
- Peerlist Free A free weekly board for verified builders
Prices as of September 2026. They change often, so check each platform before you launch. Looking for more? Browse our list of launch directories.
Questions founders ask before switching
Is Noonlaunch a replacement for G2?
No. G2 is a review marketplace for buyers comparing established B2B software. Noonlaunch is a launch board for new products. For a startup without reviews, Noonlaunch gives you visibility now, and G2 becomes valuable once you have customers who can review you.
Is G2 free for startups?
The basic G2 profile is free and always will be, and it includes basic review collection. Custom buttons linking to your site and review campaigns start with Starter, at $299 a month or $2,999 a year in the first year, rising to $599 a month or $6,000 a year after that.
How many reviews do I need on G2?
The Users Love Us badge needs 20 reviews with an average rating of 4 stars. Placement on the G2 Grid also depends on market presence, which includes signals like employee count, web traffic and years in business.
Can you pay to rank higher on G2?
G2 says its Grid rankings are not pay-to-play. Paid plans and ads buy visibility and tools, not Grid position.
Is Noonlaunch cheaper than G2?
Yes. Launching on Noonlaunch is free, or $11 once for Premium. G2 paid plans start at $299 a month. They are different products, though: G2 sells buyer reach and review tools, Noonlaunch sells a launch.
Should I use both?
Yes, in order. Launch on Noonlaunch to get your first users, then claim your free G2 profile and ask those users for reviews.
When is G2 the better choice?
When you sell B2B software, already have customers ready to review you, and your buyers shortlist vendors on G2.
Something else? Email us and a founder will reply.
Give your next launch the whole week
Be visible this week, before your first review. Launch free, or skip the queue for $11.