Formala
An AI front desk that answers, qualifies and books while you sleep
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Ryan W.
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Built this because service businesses lose leads overnight. Formala answers, asks your qualifying questions, and books straight into the calendar. Try the demo chat and tell me what you think.
About Formala
Formala replaces the contact form on your website with an AI front desk. It answers visitor questions instantly, asks the qualifying questions you would ask, books appointments straight into your calendar, and sends you ready-to-call leads instead of a name and a vague message. It handles voice as well as text, drafts follow-ups, routes messages via Slack, Zapier or a custom CRM, and lets you take over any live conversation. Built for SaaS websites and service businesses: contractors, salons, clinics, photographers, realtors and agencies. One line of code, free 30-day trial.
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This launch
- Launch week
- 7 Sep – 13 Sep 2026
- Placed
- #4 of 10
- Category
- AI & Machine Learning
The maker
Ryan W.
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