Vicin

Matt Maker Pinned on this launch

We built Vicin because local businesses often have plenty of marketing data but struggle to understand what deserves attention. A business might rank well on Google Maps near its address but disappear from search results just a few neighborhoods away. Meanwhile, competitors are gaining visibility, AI search is changing how customers discover businesses, and marketing results are scattered across different platforms. Vicin brings these signals together to help businesses and agencies understand their competitive position, investigate performance changes, and identify opportunities worth pursuing. We're especially interested in feedback from business owners and SEO professionals. What's the biggest challenge you face when trying to understand why your local search rankings, traffic, or leads change? We'd love to hear your thoughts.