AlternativeTo alternative for launching a new product with a dofollow link

AlternativeTo is where people go to replace software they already use, and it is worth being listed there. But it is not a launch: free submissions wait months for review, new products that nobody is searching to replace are often declined, and listings link out with nofollow. Noonlaunch gives a new product a week on the board, votes and a dofollow link.

Launch your product free Premium is $11 once. 720+ products launched by 910+ founders.

The link to your site, as it appears in the page source

AlternativeTo listing
<a href="https://yourproduct.com"
   rel="nofollow noopener">
Wait:
A few months, or 1 to 2 business days for $5
The website link on the listing we checked passes no link equity.
Noonlaunch, free launch
<a href="https://yourproduct.com"
   rel="noopener">
Wait:
The next open week in the queue
A followed link, kept for as long as our badge is on your site.
From AlternativeTo's FAQ and a live listing, September 2026. A link without nofollow, like rel="noopener", passes link equity. AlternativeTo's $5 priority review changes how fast you are reviewed, not the link.

Noonlaunch vs AlternativeTo, in short

Noonlaunch and AlternativeTo do different jobs. AlternativeTo is a crowd-sourced directory of software alternatives: users recommend apps as replacements for others, apps are ranked mostly by likes, free submissions wait months for review or $5 buys a review within 1 to 2 business days, and the listing we checked links out with nofollow. Noonlaunch is a weekly launch board: every approved launch gets a week of votes and a permanent page with a dofollow link.

What it is for
AlternativeTo: Finding replacements for software people know
Noonlaunch: Launching new products to founders and makers
Link to your site
AlternativeTo: Nofollow, on the listing we checked
Noonlaunch: Dofollow, while our badge is on your site
Time to go live
AlternativeTo: A few months free, or 1 to 2 business days for $5
Noonlaunch: The next open week, or next Monday with Premium
What ranks you
AlternativeTo: Likes and a private ranking algorithm
Noonlaunch: Votes, one per person, over the launch week

Why founders move from AlternativeTo to Noonlaunch

AlternativeTo is a genuinely useful place to be listed. The trouble is timing: it is built for software people already know, not for something that launched last week.

On AlternativeTo: A new app only gets listed if someone would plausibly come looking for an alternative to it, and many submissions are declined.

On Noonlaunch: Any approved launch goes on the board, whether or not anyone is searching to replace it yet.

On AlternativeTo: A free submission usually waits at least a few months for review.

On Noonlaunch: A free launch joins the weekly queue, and Premium at $11 launches the next Monday.

On AlternativeTo: The website link on the listing we checked is nofollow, so it passes no SEO value.

On Noonlaunch: Your launch keeps a dofollow link for as long as our badge is on your site, or always with Premium.

On AlternativeTo: There is no launch moment: apps are listed and wait to be found and liked.

On Noonlaunch: Every launch gets a full week of votes and a shot at the weekly top 3 badge.

Get your launch ready before you submit with the free Startup Tagline Generator, Launch Post Copy Generator and OG Image Generator.

What AlternativeTo does well

AlternativeTo is one of the most trusted software discovery sites, and for many products it is worth being on. Here is where it wins.

  • Buyer intent: people arrive looking for a replacement for a tool they already use, and see yours listed next to it.
  • Crowd-sourced trust: almost every recommendation comes from people who use the software, not from its makers.
  • Cheap and fair: a $5 priority review gets you looked at within 1 to 2 business days, and paying has no effect on rank or likes.
  • A long-running, well-known site that people have used for years to find software.

Which one should you use?

Usually both. Here is how to tell which matters more for your launch.

Pick AlternativeTo when

  • Your product replaces a tool people already know by name.
  • You want to show up when people search for alternatives to a competitor.
  • You can wait for review, or spend $5 to be reviewed faster.

Pick Noonlaunch when

  • Your product is new, and nobody is searching to replace anything with it yet.
  • You want a dofollow link to your site.
  • You want a launch week with votes and a top 3 badge.

A launch plan that uses both

  1. Step 1 Launch on Noonlaunch first. A week of votes, early users and a dofollow link, free or $11 to skip the queue.
  2. Step 2 Submit to AlternativeTo and name the tools you replace. Pay the $5 priority review if you do not want to wait months.
  3. Step 3 Ask your early users to like and recommend it. Likes are one of the most important signals in AlternativeTo's ranking.

Noonlaunch vs AlternativeTo: full feature comparison

Pricing, how a launch works, what the listing does for you afterwards, and support, as of September 2026.

Feature Noonlaunch AlternativeTo
Pricing
Free option Free launch, joins the weekly queue Free submission, reviewed after a few months
Faster option Premium, $11 once, launches next Monday Priority review, $5 once, 1 to 2 business days
Does paying change your rank Premium buys placement, never the win No, priority review only changes when you are reviewed
How it works
Format Weekly launch board Crowd-sourced software alternatives directory
Who decides what is listed Free launches approved once our badge is verified Editors, and many submissions are declined
Ranking Votes, one per person, over one week Likes plus a private algorithm
Recognition Top 3 of the week get a badge No winners
Links and reach
Link to your site Dofollow, while the badge is live, always on Premium Nofollow, on the listing we checked
Shown next to competitors Premium launches, in the category directory Yes, on the alternatives pages of tools you replace
Unreleased products Launch once your product is live Not accepted

What it costs to launch on Noonlaunch

Free to launch. Premium is a one-time $11 per product, with no subscription and nothing to renew.

See every plan

Free

$0
  • Joins the weekly launch queue
  • Permanent product page
  • Competes for the weekly top 3 badge
  • Needs one line of badge HTML on your site
Launch free

Premium

$11 once
  • Skips the queue
  • Top of the board for several days
  • Permanent product page, no badge needed
  • List of 200+ launch directories
Launch with Premium

Other AlternativeTo alternatives worth adding

The strongest launch plans stack two to five platforms with different audiences. These pair well with a Noonlaunch week.

  • SaaSHub Free, or $99 a month featured A software alternatives directory for buyers comparing tools
  • G2 Free profile, paid plans from $299 a month B2B software reviews, once you have customers
  • Product Hunt Free The biggest one-day audience, if you can get Featured
  • Findly Free, or $29 Premium A curated tools directory with a badge-based free listing
  • TinyLaunch Free, or $39 Premium A weekly launch board with top 3 badges

Prices as of September 2026. They change often, so check each platform before you launch. Looking for more? Browse our list of launch directories.

Questions founders ask before switching

What is the difference between Noonlaunch and AlternativeTo?

AlternativeTo is a crowd-sourced directory where people find replacements for software they already use, ranked mostly by likes. Noonlaunch is a weekly launch board where a new product gets a week of votes and a permanent page with a dofollow link. Most products benefit from both.

Is AlternativeTo free?

Yes, submitting is free, but a new app usually waits at least a few months for review. A one-time $5 priority review gets it looked at within 1 to 2 business days, and AlternativeTo says paying does not affect rank or likes.

Does AlternativeTo give a dofollow backlink?

The website link on the AlternativeTo listing we checked uses rel="nofollow noopener", so it sends visitors but passes no link equity. Noonlaunch gives a dofollow link while our badge is on your site, or always with Premium.

Why was my app not approved on AlternativeTo?

AlternativeTo only lists software someone would plausibly come looking for an alternative to, and declines many submissions, including unreleased products and non-English listings. Noonlaunch approves free launches once our badge is verified on your site.

Is Noonlaunch cheaper than AlternativeTo?

No, not for speed. AlternativeTo's priority review is $5 and Noonlaunch Premium is $11. The difference is what you get: Premium includes a week near the top of a launch board and a dofollow link with no badge.

Should I use both?

Yes. Launch on Noonlaunch for a week of votes and a dofollow link, then submit to AlternativeTo naming the tools you replace, and ask early users to like it.

When is AlternativeTo the better choice?

When your product replaces a tool people already know by name, and you want to show up when they search for alternatives to it.

Something else? Email us and a founder will reply.

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Written by Avinash Vagh, Founder of Noonlaunch Product GTM and SEO lead who has researched and reviewed 25+ startup launch platforms.
Updated . Checked against AlternativeTo's FAQ and a live listing's website link.